Metro Cebu, March 6, 2008– Where competition is high, the market is not only very fertile… it is often very ripe for the picking. In the Visayas and Mindanao Regions, competition among distributors is very strong; apparently due to the apparent rise in demand for wired and wireless communication technology brought about by flourishing IT industries.

So with the emergence of a very promising Viz-Min Market, Microwarehouse VISMIN kicked-off its Road Tour as part of year-round marketing plan.

Last March 4, 2008 at the Bethel Hotel in Dumaguete, and at the Metro Center Hotel in Tagbilaran, Bohol last March 6. 2008, the Microwarehouse Road Tour showcased the latest product offerings of premium brands like Philips GoGear, Linksys, Apple, and Cisco.

Dealers and select end-users were invited to the event where they learned of new products, new models, and promotions through trainings, talks, and seminars presented by Microwarehouse Product Managers.

Partners and dealers were educated on how to sell solutions rather than focusing on the price of the products and consumers and end-users were educated on the benefits and services that Microwarehouse offered.

At the end of the day, evaluation by the attendees proved the Road Tour a success with an approval rating of approximately 82%.

The Road Tour also allowed Microwarehouse to identify business opportunities present for its products in the different provincial dealerships and its Product Managers learned more about the VISMIN market. Now Microwarehouse is better equipped to design programs, promotions and other marketing activities tailor-fit for certain regions or areas.

With the VisMin Road Show scheduled to tour the Visayas and Mindanao areas all year-round, Microwarehouse is set to conquer new markets by acquiring new partners, creating greater market awareness for its products, and the promotion of value added services like Palm and the Apple Service Centers.

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