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STA. ROSA, LAGUNA, February 8, 2008 – After
19 successful days, the first Philippine tour of the Cisco Express
Network on Wheels (NOW), organized by Cisco Asia-Pac, Cisco Philippines,
and Brand on Demand, and sponsored by exclusive Cisco distributor
Microwarehouse Inc., drew to a jubilant close at the Technopark
Hotel grounds in Sta. Rosa, Laguna, having benefited more than 2,600
attendees from the local manufacturing, education, healthcare, tourism,
real estate, and construction industries during its almost three-week
stint; and having garnered at least 40,000 favorable marketing impressions
from a wide and diverse spectrum of business decision-makers, including
CEOs, managing directors, corporate chiefs and senior executives,
IT purchasing managers, and more.
Aside from the Technopark Hotel in Laguna, the NOW Caravan’s
19-day itinerary also included stops at the Blue Leaf Events Pavilion
at the Bonifacio Global City in Taguig; the A.Venue parking area
along Makati Avenue; the Metrowalk grounds at Ortigas Center; the
public fairway at the Subic Bay Boardwalk in Zambales; and the University
of the Philippines-Diliman campus in Quezon City.
“The Cisco Express is a powerful tool that allows technical
and non-technical customers to understand the benefits of Cisco
technology,” notes Madel Baljon, Microwarehouse’s product
manager for its select line of Cisco offerings. “Through live
and hands-on product demos and interactive user experience, customers
are informed about how to build their competitive advantage, maximize
their productivity and ROI, enhance customer care and loyalty, increase
user satisfaction, and reduce operation costs.”
Each Cisco Express session inside the container van accommodated
up to 14 people, with time for questions, hands-on sittings, and
personal attention from the Microwarehouse staff present at the
event, chiefly the Cisco business unit headed by Patrick Reyes and
the ICT team led by Noel Girang. Topics and offerings covered during
each session included Cisco’s solutions for unified communications,
business security, techno-mobility, network foundation, data centering,
rapid development communications, interoperability and collaboration,
network-centric video surveillance, and digital media systems.
“The great thing about it is that customers got to see Cisco
technology and demos right where their business are located, wherever
they happened to be,” adds Baljon. “This allowed them
to access and avail of technical solutions relevant to their particular
businesses. The customers discovered innovative ways to use technology
to ease and resolve their business challenges, build high-value
connections with their partners and suppliers, increase workforce
productivity, and reduce costs.”
The Cisco NOW Caravan is a mobile showcase of Cisco’s latest
technology and solutions for the small- and medium-sized business
(SMB) market. A 40-foot container enhanced and refitted to create
a high-tech showroom-on-wheels, the Express’ key purpose was
to bring Cisco technology to the customer’s doorstep so they
could personally see and experience it in action, by way of being
offered the necessary expertise and alternatives to become smarter
businesses – whether it’s being informed of the latest
IT trends, apprised of business and industry directions, or evaluated
and directed to the correct and proper digital and networking solutions
to their unique situations and predicaments.
Cisco Systems Inc. is a world leader in network and Internet technology,
whose hardware, software, and product offerings have enabled people
since 1984 to make powerful connections in business, education,
philanthropy, and creativity, by providing them easy access to information
anywhere, at any time. Today, this tradition of innovation continues
with industry-leading products and solutions in the company’s
core development areas of routing and switching, as well as in advanced
technologies such as application networking, digital media, IPCS,
storage networking, TelePresence, and unified communications.
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