METRO CEBU, January 21, 2008 – Microwarehouse recently took vast strides in opening up fresh markets for Apple’s new Mac OS X Leopard in the Visayas and Mindanao regions by way of a multi-city circuit. The Leopard roadshow, having started last December 2007, is still ongoing and has already covered Metro Cebu, Bacolod, Iloilo, Davao, and Zamboanga.

At each city on the Leopard VisMin trail, Mac users, local businessmen and entrepreneurs, and Apple enthusiasts in general were invited to witness presentations and product demos of the impressive new Leopard OS. Joey Alvarez, Microwarehouse’s product manager for Apple, affirms that the roadshow was conceptualized with a twofold purpose: to convince Mac users in the Visayas and Mindanao using the Tiger operating system to upgrade to Leopard; and to attract new users to the just-launched OS and the impressive array of other Apple products in general.

“Metro Manila isn’t the only local market for Apple,” he says, “and so we have to try new and different ways to reach out to our southern audiences and let them know what’s going on.” Since the VisMin tour started last December, Alvarez notes that Leopard sales in the south have set new record highs, proving the effectiveness of the roadshow idea – the human element versus impersonal print ads or announcements on the Net.

The Mac OS X v10.5 Leopard is packed with over 300 new features, installs easily, and works with the Apple software and accessories users already have. Leopard brings a stunning new look to the desktop, and the Stacks feature provides a great new way to keep it clean. Users can see their files right in the Finder and browse through them with Cover Flow. Also, instant viewing of full-size previews of files can be done without opening an application.

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