METRO MANILA, December 15, 2007 – More than 500 people, from the business and private sectors, showed up today at Microwarehouse’s 2007 year-end sale held at the Silver City AutoMall along Julia Vargas Avenue in Pasig City. A much-anticipated yearly event for digital lifestyle aficionados and discerning entrepreneurs with a taste for high-tech computer tools and gadgetry, this year’s Inventory Sale dwarfed those of previous years, in terms of attendance, spectrum of product offerings, and sales revenues generated.

“This is the first time we’re not doing this at our [Pasig City] headquarters office,” says Dennis Aranas, president of Microwarehouse Inc., who was present for almost the entire duration of the affair. “Over the years we’ve noticed a steady rise in the number of customers who show up at our year-end sales events, so we figured we needed a roomier venue than our head office warehouse.”

Compared to Microwarehouse’s on-site product depot’s 70 square meters, the second level of Silver City where the sale was held comprised several floor sections totaling a sales area of more than 200 square meters – a definite improvement, considering that brands and their own line of products could now be featured at their own booths and special displays, instead of being jumbled together at random inside a relatively tiny zone. “Before it was just basically chaos,” Aranas quips jokingly, “but now there’s more method in the madness.”

Silver City AutoMall, known to be the first mall in the Philippines dedicated to the automotive market, was nevertheless secured by Microwarehouse for the special year-end event. Newly air-conditioned, customers found it more comfortable to browse through the product booths and displays, compared to previous years when they had to “sweat it out” at the head office warehouse, hunting for bargains in a cramped, crowded space with hardly any ventilation.

Special promos at the event included a discount package of up to 90% when buying iPod speakers. A “trade-in, trade-up” promo let customers exchange their smartphones for the new Treo 750, the latest smartphone from Palm. And iHome speakers were offered at a real-steal price of P1,499 when buying an iPod or Mac.
Aside from Apple, Palm, and iHome products, other brands offered at the sales event included well-known names like 3Com, Linksys, iPAQ, Cisco, Belkin, Klipsch, Philips, and PureAV – all of which featured a broad and impressive array of product offerings at their various stalls and product gondolas, catering to all possible digital lifestyle niche markets, from the edge to the core.

“We’re hoping to repeat this next year, of course,” Aranas pronounces at the end of the affair. “Either we do it again here in Silver City, or perhaps at a similar venue – a place big enough to exhibit our extraordinary assortment of digital and networking products. It helps that we did it at a business hub like Pasig City,” he ends, “but there are other industry hubs we can also focus on. Microwarehouse, needless to say, will continue to expand our line of product offerings and acquire new and more effective brands to please our public.”

^top