Our company
has been a consistent industry pioneer in the marketing
and distribution of cutting-edge, top-of-the-line digital
tools, devices, and gadgets, having received a considerable
array of awards and recognitions since we began operations
in 1995. The Philippines’ foremost distributor of
such high-end brands as Apple (iPods and Macs), Belkin,
iHome, Palm, HP iPAQ, 3Com, Cisco, and Linksys, Microwarehouse’s
growth and success may be attributed to our dedication to
dominance and single-mindedness toward superiority, as well
as a proven excellence in the marketing, training, technical,
and logistical support we provide all our dealers. With
branch locations at strategic trade and business hubs –
Pasig City, Metro Cebu, and Davao – we are capable
of exclusively supplying a nationwide distribution channel
of retailers and resellers throughout the archipelago. Microwarehouse
is committed to being the best and most discriminating when
it comes to imparting and propagating creative and stunningly
effective digital lifestyle solutions to an ever-widening
audience — who want and demand only the best.
Founded in
June 1995 as a spin-off of Micro-D International, an industry
leader in information and communications technology, Microwarehouse
(MWH) was aimed at focusing on the expansion of distribution
channels toward the local digital market, with 3Com networking
products, Quantum hard disks, and Wyse dumb terminals as
its initial offerings to the digital market. With only a
workforce of 12 at its original Pasig City locus, the company
steadily expanded and grew in the next few years, acquiring
such coveted brand names as Palm (1998), Linksys (1999),
and Apple (2003).
Its strategic
alliances with these brands were to prove a significant
contributory factor to the company’s continual progress
and evolution. 3Com, for instance, has been one of the key
players in the Philippine networking market since the mid-90s
— and proving to be a robust 3Com partner by building
a strong and loyal base of resellers nationwide, Microwarehouse
was eventually honored with the exclusive distributorship
of 3Com in 1999.
Meanwhile,
the dissemination of Palm personal digital assistants (PDAs)
in 1998 brought us into the then-emergent arena of digital
lifestyle enthusiasts, which in turn effectively paved the
way for us to enhance our mutually advantageous partnerships
with a national grid of retail outlets. A year later, in
1999, we spearheaded the trend toward home networking by
distributing Linksys products — even prior to its
acquisition by renowned industry giant Cisco — proving
our company’s superlative foresight.
But it was
Microwarehouse’s successful introduction of the revolutionary
Apple iPod in 2003 that successfully cemented its reputation
of being able to recognize a brilliant, exceptional product,
then market it extensively and aggressively – and
this has resulted in the unprecedented popularity of Apple
in the country.
Other brand acquisitions
followed in the next few years:
Hewlett-Packard
(2004) — Microwarehouse was awarded exclusive
distributorship of the HP iPAQ line of personal digital
assistants (PDAs) and its array of other hand-held devices,
further widening the spectrum of our digital product offerings.
Apple
Mac (2005) — The first computer and line of computing
products offered by Microwarehouse, and the only one up
to today, the Macintosh steadily gained national popularity,
in both the personal user and business application arenas,
due to our effectively assertive marketing stance.
Cisco
(2006) — Having offered Linksys products since
1999, Microwarehouse’s broadening market now began
distributorship of Cisco, the company that acquired Linksys
in 2003, completing the gamut of our network offerings,
from simple home networking to powerful systems for small-
and medium-sized businesses up to very large enterprises.
Belkin
(2006) — Our resounding success from the introduction
of the iPod opened doors to other world-class brands, starting
with the exclusive distributorship of Belkin, the number
one name in the country for iPod accessories; later on,
Belkin expanded its offerings through our company to include
network and mobility products.
iHome
(2006) — The chief name in the U.S. when it comes
to iPod speakers, another niche industry has been afforded
to us by iHome in terms of its diverse line of multimedia
products.
Klipsch
(2007) — Last year, a new segment in Microwarehouse’s
product expansion was inaugurated by our acquisition of
Klipsch, the globally renowned name in audio, with our marketing
and distribution efforts later expanding to include the
famous brand’s multimedia and ceiling speakers.
Philips
(2007) — To augment our digital lifestyle offerings,
last year we also started to market and distribute Philips’
line-up of MP3 solutions, providing high-valued, competitively
priced products catering to the non-iPod market.
Up to the
present date, Microwarehouse continues to enjoy a solid
and thriving image as the unbeaten, award-winning purveyor
of creative high-tech solutions to the digital lifestyle
niche market and its associated shoppers and purchasers
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